Many people have the fear of taking chances in life because it means we have to make necessary changes that may be very uncomfortable for us. As human beings it is our nature to find our own comfort level. Once we define that level, we tend to stick to it for a long time until one day our environment forces us to get out of that comfort zone and find a new place where we can be comfortable again. What many people don’t realize is that making changes means creating more opportunities or possibilities. In the business world, we call this phenomenon “Opportunity Cost”.


